Page speed refers to how quickly the content on your web page loads when someone visits it. It includes everything from how fast images appear to how quickly scripts run and content becomes interactive. In simple terms, it’s the time it takes for your website to fully load and become usable for a visitor.
Page speed matters a lot more than most businesses think. In today’s fast-paced digital world, users expect instant results. Studies show that if a page takes more than 3 seconds to load, over 50% of users will leave and never return. That means a slow website can directly lead to lost leads, lower conversions, and poor user experience—especially on mobile devices, where attention spans are even shorter.
But it’s not just about users—Google considers page speed a ranking factor. In fact, Google’s Core Web Vitals initiative specifically measures site speed, interactivity, and visual stability to decide how well your website performs in search results. If your site is slow, you’ll likely rank lower than competitors with faster, better-optimized pages—even if your content is strong.